UK parents are being invited to revisit treasured tales of times past with a massive giveaway of classic children’s books launching today in supermarkets across the country.
More than 100,000 Ladybird books will be given away for free with packs of McCain Smiles this summer as part of a National Literacy Trust-supported campaign to encourage more parents to read with their children.
Research by the National Literacy Trust shows that nine out of ten parents would like to spend more time developing their child’s literacy skills, yet an alarming one child in three does not even own a book!
Help is at hand in the form of this video featuring tips from mums on how to make reading a fun and effortless part of the everyday routine. The fly-on-the-wall-style video captures the conversations of a group of mums as they debate the joys and challenges of reading with kids. Take a look...
For more info and top tips, click on this link...www.mccain.co.uk/smilesfreebooks
I'd love you to share your tips below for reading with children. The best tip will win a brilliant set of Ladybird books!