Monday, 18 June 2012

McCain Smiles campaign in collaboration with the National Literary Trust


UK parents are being invited to revisit treasured tales of times past with a massive giveaway of classic children’s books launching today in supermarkets across the country.

More than 100,000 Ladybird books will be given away for free with packs of McCain Smiles this summer as part of a National Literacy Trust-supported campaign to encourage more parents to read with their children. 

Research by the National Literacy Trust shows that nine out of ten parents would like to spend more time developing their child’s literacy skills, yet an alarming one child in three does not even own a book!

Help is at hand in the form of this video featuring tips from mums on how to make reading a fun and effortless part of the everyday routine. The fly-on-the-wall-style video captures the conversations of a group of mums as they debate the joys and challenges of reading with kids.  Take a look...






For more info and top tips, click on this link...www.mccain.co.uk/smilesfreebooks




I'd love you to share your tips below for reading with children. The best tip will win a brilliant set of Ladybird books!



3 comments:

  1. I am a huge believer in encouraging reading and one of my children is a brilliant reader but doesn't enjoy reading; particularly the books he has from school. With him I find books and newspaper articles or even stuff online on subjects that he likes to encourage him to read.

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  2. My tip is to read *everything*. Walking down the road we read street signs and shop names. In the supermarket I get my son to find things on the list. I write messages on the fridge for him with magnetic letters. We also enjoy books together, but he prefers that I read them to him as the things he's interested in are currently beyond his reading ability. I'm sure he'll catch up pretty fast though - he's only 3!

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  3. We all read as a family, on the big mummy and daddy bed, at night. My eldest son is 10 and gets his reading practice whilst giving his younger siblings (2 and 17 months) a bed time story. We take it in turns who chooses the book, so we can have rockets one night, teddy bears another and swamp monster alien space creatures the next!

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